BA (Hons) Event Management & Tourism

Learn to create unforgettable visitor experiences, from initial idea to delivery. Our BA (Hons) Event Management and Tourism course will ensure you understand the key elements that make experiences truly magical, whatever the size. Develop your understanding of events and tourism in diverse cultures and their impact on society and the environment. Immerse yourself in interactive, hands-on learning to gain comprehensive knowledge of planning, marketing, and successfully managing events and tourism experiences. This engaging course offers annual opportunities to explore various areas of interest.

Our core modules cover marketing, management, and professionalism, while elective modules allow customisation based on your interests and career goals. There is a strong focus on addressing industry challenges, including sustainability, technology utilisation, and entrepreneurship. You’ll be introducing, developing and professionalising your skills throughout the course to prepare for exciting industry roles. Gain confidence in applying your knowledge to diverse situations through simulations and practical exercises, building skills in planning, teamwork, collaboration, and health & safety. Participate in live event experiences, witnessing projects from concept to reality and facilitating continuous reflection and improvement.

Benefit from guest speakers and tutors from our business partnerships and strong alumni network, who share their valuable expertise. As an international course, you’ll develop cultural awareness and sensitivity through international case studies, enhancing your learning experience.

Why study at hertfordshire?

Whether it’s in learning, teaching, or business partnership, the University of Hertfordshire transforms bold ambition into life-changing reality. For our thriving community of more than 36,000 students from over 140 countries, that means high-quality teaching from experts engaged in ground breaking research with real-world impact. Herts is the only university to be awarded a King’s Award for Enterprise this year, recognition for how it has grown its international community, and an extensive overseas partner network delivering the University’s education.

The University of Hertfordshire: Powering Progress for 70 Years

The University of Hertfordshire has a rich and vibrant history of higher education excellence. In 2022-23 we celebrated our 70th anniversary of powering the potential of the many students, graduates, businesses and staff who have passed through our doors. University of Hertfordshire is ranked 851 in QS World University Rankings by Top Universities and has an overall score of 4.2 stars, according to student reviews on Study portals, the best place to find out how students rate their study and living experience at universities from all over the world.

Coursework assessment may include the following activities:

Report, Essay, Poster, Video, Debate, Blog, Reflection, Portfolio, Test, Presentation, Learning Conversation

1st Year (Level 4)

Module Title	Credits	Semesters
Academic Skills	0	A
Professionalism in Events & Tourism	30	AB
Designing the Visitor Experience	15	A
Introduction to Tourism, Hospitality & Event Management	15	A
Understanding Cultural Communities	15	B
Delivering the Visitor Experience	15	B
Principles of Marketing	15	A
Critical Issues for Events & Tourism	15	B

2nd Year (Level 5)

Module Title	Credits	Semesters
Enhancing Employability in Events & Tourism	15	A
Risk Management & Security for Events	15	A
Business Analytics for Events and Tourism	15	A
Destination and Event Marketing Research	15	A
Event Planning & Community Engagement	15	B
Sustainability in Events & Tourism	15	B
Tourism Passenger Transport	15	B
Field Trip	15	B
Cross-Cultural Management	15	B

3rd Year (Level 6)

Module Title	Credits	Semesters
Live Event Project	30	AB
Events-driven Tourism	15	A
Destination and Visitor Attraction Management	15	B
Global Tourism Planning and Development	15	A
Contemporary Issues for the Events & Tourism Graduate	15	B
Tourism & Social Anthropology	15	B
Entrepreneurship, Innovation and Creativity	15	A

Association for Events Management Education

We are a proud member of the Association for Events Management Education (AEME), which aims to promote events education in the UK and beyond. AEME serves as a voice for events education and provides valuable support by fostering the international exchange of ideas and sharing best practices.

Tourism Management Institute

Furthermore, our course is recognized by the Tourism Management Institute (TMI), and the University of Hertfordshire is a trusted partner of the Association of British Travel Agents (ASTA).

BA (Hons) Event Management & Tourism: Fee Structure

3 Years
AED 40,000 – Per Year
Tailored scholarships are available for all programmes

Deadline for paying tuition fees for returning students

For returning students paying semester A, the deadline to pay the first installment is the 31st of August and 31st of December for the second installment.
Paying after the above-mentioned deadlines will incur a 5% penalty on the remaining unsettled fees.
In case of any unsettled fees, all enrollment certificates and requested documents by the debtor will be put on hold until all payments are settled.
After 3 weeks from the payment deadline, if the fees are still unsettled, the debtor will be withdrawn from the University.
Any withdrawals / suspensions requested after 31st of August of each year, refund policy shall apply strictly.
Maximum period of voluntary suspension should not exceed one academic year.

Miscellaneous Fees

Non-academic fees: 2,200 AED / 500 GBP
Application fees: 2,000 AED
Deposit fees (To be deducted from tuition fees): 5,000 AED /1100 GBP

Payment Methods

On Campus: Cash – Certified cheque – Credit card
Credits: Bank Deposit – Bank Transfer

Terms and Conditions

Tuition fees can be paid over two instalments.
Tuitions fees are subject to an annual increase of up to 15%.
Students who received forced suspension decision as a result of Academic misconduct or Non-Academic misconduct will NOT be exempted from paying their financial dues for the whole academic year regardless of the period of the forced suspension.

Bank Information

Success Point Education LLC A/C number: 0012036966001 IBAN number: AE080410000012036966001 Sharjah Islamic Bank Main branch, Sharjah